River Island Jeans swap ♥

River Island hosted a fabulous event in Liverpool, armed with their jeans they were aiming to collect as many pairs of your old jeans as possible which would then be donated to Fashion Targets Breast Cancer. I think is a brilliant way to help support a charity that works so hard to educate people about cancer. Those who took part in the swap were encouraged to donate their old jeans to Fashion Targets Breast Cancer, and over 112 items were collected for the charity on the day. If you took part you were offered a shiny new pair of jeans in exchange :)

I think you will agree it was rather funny to see everyone stripping down to their knickers and boxers for it..