The Body Shop's New Brand Activist Leona Lewis

We all fell in love with her and her voice on the X Factor back in 2006, going on to win the series and take the world by storm with over twenty million album sales. Teaming up with The Body Shop seemed a natural fit for Leona, who is a long-time vegetarian and animal lover, marrying perfectly with The Body Shops's vision of cruelty-free beauty. Leona will be assisting the brand and NGO Cruelty Free International on their campaign to end the animal testing in the cosmetics industry forever, adding to the ban on cosmetics being tested on animals that will come into place on March 11th this year in the EU. Leona has also collaborated with them to create a cruelty-free make-up and fragrance collection, 'Limited Edition Collection by Leona Lewis', which includes 100% vegetarian cosmetics in the new must have on trend shades. 

What Leona says: “I’m passionate about beauty and I’m all about animal rights. As a result, I’m really conscious of where the products that I use come from. The Body Shop sells cruelty free, ethical products containing amazing Community Fair Trade ingredients. The collaboration is a natural fit!”

The Limited Edition Collection by Leona Lewis is available at selected stores from 26^th March 2013 and to celebrate the partnership, Leona will also be holding an exclusive gig for fans which will be live streamed on March 26^th 2013.  For more information on the gig, follow The Body Shop on Facebook.