The launch for this was massive, I read about it all over the place, so even before I bought it I knew it was going to be good. Everyone praised it as being the best thing, to tame the frizz and keep your locks silk smooth with the changing climate. I haven't really ever had issues with frizz, the odd day of irritating fly away's what I hoped to gain from this was the general condition being better making it smooth. My hair is fine so I need something light, and this is great not heavy at all. It doesn't weigh my hair down, even the day after.
I don't like to use loads of products in my hair, I can't stand using more than a couple of styling products/tools. So if I can use a product that will nourish my hair and make it sleek too, then that's a big plus for me. The shine it gives is great too, any blondes will know how hard it is for us blondes to get a good sheen to our hair especially one that doesn't give your hair a greasy limp look.
It does a great job at controlling my hair, keeping it in place and sleek. I apply it after I've washed my hair, apply some added heat defence then blow dry and straighten any kinks out. My hair feels SO soft, I often find myself getting a little carried away playing with it sometimes :)
I have repurchased this twice now, and until I find something better I will continue too.